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Keywords: M37
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Journal Articles
Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 407–426.
Published: 11 July 2023
..., consumers can create combinations of values to suit their needs and wants and are willing to accept earning less of a specific value to gain more of another (Souki et al., 2022). JM30 M31 M37 Marketing Viral Valor de Marca Compartir Contenido Publicidad en Video 病毒式营销 品牌资产 分...
