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Keywords: M39
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Journal Articles
Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 117–144.
Published: 19 March 2021
.../legalcode Retailing Salesperson Brand attachment Organizational commitment Job satisfaction Sales performance Small business M0 M1 M30 M31 M39 Comercio minorista Vendedor Apego a la marca Compromiso organizacional Satisfacción laboral resultado de ventas Pequeñas empresas...
