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Keywords: Marcas deportivas
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 282–302.
Published: 23 May 2025
... attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Efecto del contenido generado por usuarios y empresas sobre la intención de uso de marcas deportivas en plataformas de redes sociales Objetivo Las marcas...
Includes: Supplementary data
