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Keywords: Marco TCCM
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
... Product Consumer Evaluation Systematic literature review TCCM framework Realidad Virtual Producto Consumidor Evaluación Revisión sistemática de la literatura Marco TCCM 虚拟现实; 产品; 消费者; 评价; 系统性文献综述; TCCM框架 The growing adoption of virtual reality (VR) applications among consumers...
