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Keywords: Marketing Verde
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–24.
Published: 27 January 2026
... Environmental policies Green innovation Research trends Marketing Verde Análisis Bibliométrico Sostenibilidad Comportamiento del Consumidor Influencia de Redes Sociales Políticas Ambientales Innovación Verde Tendencias de Investigación 绿色营销, 文献计量分析, 可持续性, 消费者行为, 社交媒体影响, 环境政策, 绿色创新, 研究趋势...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 286–305.
Published: 19 July 2022
... to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Brand credibility Brand equity Green marketing Greenwashing Excessive product packaging Green confusion Marketing verde Greenwashing Confusión verde...
