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Keywords: Maximizing
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 22 May 2025
...Irfan Shamim; Geetha Mohan Purpose This study aims to consolidate fragmented literature on maximizing decision-making styles in consumer behavior, developing a comprehensive framework that synthesizes key antecedents, mechanisms, moderators and outcomes to clarify maximizing’s effects on consumer...
