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Keywords: Measurement
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Journal Articles
Francisco Sarabia-Andreu, Francisco J. Sarabia-Sanchez, María Concepción Parra-Meroño, Pablo Moreno-Albaladejo
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 115–132.
Published: 04 March 2020
.... Purpose This study aims to examine the formal and metric properties of Gil et al.’s (2000) scale of attitudes toward organic products, which is the most popular scale to measure these attitudes. Design/methodology/approach The sample consisted of 4,992 household shoppers living in Hong Kong...
