Skip to Main Content
Keywords: Medios sociales
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Spanish Journal of Marketing - ESIC (2024) 28 (4): 465–480.
Published: 27 November 2023
.../enfoque Para evaluar el marco propuesto, se realizó un modelado de ecuaciones estructurales sobre los datos de 314 clientes de automoción encuestados online. Resultados Las dimensiones del CRM social (CRM tradicional y uso de tecnología de medios sociales) tienen un efecto directo y positivo en la...
Journal Articles
Spanish Journal of Marketing - ESIC (2024) 28 (1): 59–76.
Published: 18 July 2023
... actividad en medios sociales (Twitter e Instagram) de estas marcas en España e Italia, extrayendo los posts y hashtags asociados que cada una ha publicado a lo largo de la pandemia para procesarlos usando técnicas de análisis y visualización de redes sociales. Resultados El análisis detallado tanto de los...

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.