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Keywords: Memorabilidad
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–23.
Published: 12 January 2026
... co-creación memorabilidad satisfacción lealtad 智能技术 旅游 体验 共创 记忆度 满意度 忠诚度 This work is part of the Research Project “PID2022-140160NB-I00 Responsabilidad Social de los Destinos Turísticos: Adopción de un Enfoque Ecosistémico Basado en el Paradigma Actual de Destinos Inteligentes...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 425–446.
Published: 02 July 2020
... experienciales – Calidad de la Experiencia (EXPQ), Memorabilidad (MEM) y Calidad de vida (QOL) – con variables de resultado tradicionales del marketing turístico: satisfacción y lealtad, consideradas desde un nuevo enfoque experiencial. Diseño/Metodología/Enfoque Se ha optado por un enfoque empírico. Los...
