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Keywords: Meta-análisis
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
... aumentada en el comercio minorista: Un Meta-Análisis Objetivo La integración de la Tecnología de Realidad Aumentada en el Comercio Minorista (ARRT, por sus siglas en inglés) ha surgido como un factor clave para transformar las experiencias de los consumidores y fomentar las ventas en línea. Sin embargo...
Includes: Supplementary data
