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Keywords: Meta-analysis
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
.... Originality/value This meta-analysis enhances the existing ARRT literature by using the task-technology fit theoretical framework, offering a dual perspective encompassing customers and businesses. Unlike popular technology innovation theories and models, such as Unified Theory of Acceptance and Use...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 250–265.
Published: 09 July 2024
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Literature reviews SLR Bibliometric Academic Theoretical Managerial Meta-analysis Research contribution Revisiones de literatura, SLR (Revisión Sistemática de la Literatura), bibliométrico, académico, teórico...
