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Keywords: Mixed-methods approach
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 247–262.
Published: 19 May 2020
... advertising Facebook ads Efficiency Advertising efficiency Higher education Postgraduate programs Mixed-methods approach DEA MDS Publicidad en medios sociales Facebook Ads Eficiencia Eficiencia publicitaria Educación superior Programas de postgrado Enfoque de métodos mixtos DEA MDS...
