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1-3 of 3
Keywords: Mobile payment
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Journal Articles
Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad Khan
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 95–113.
Published: 28 May 2024
... payments. It draws attention to the beneficial effects of cultural components and digital intimacy on gamified mobile payment systems. Design/methodology/approach The data were collected from Y, X and silver generation in Dalian, China. The users were well equipped with the WeChat pay features and had...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 3–21.
Published: 10 January 2024
...Pick-Soon Ling; Xin-Jean Lim; Lim-Jin Wong; Kelvin Yong Ming Lee Purpose This study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era. Design/methodology/approach The mobile technology acceptance model...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 345–362.
Published: 14 October 2022
... of mobile payment during the COVID-19 pandemic by investigating both the pull (positive) factors of mobile payment and the push (negative) factors of cash payment. Design/methodology/approach A survey was conducted on 508 mobile payment users. A quota sampling method was applied to collect the data...
