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Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era

Open Access
Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong, Kelvin Yong Ming Lee
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 3–21.
https://doi.org/10.1108/SJME-08-2022-0186
Published: 10 January 2024
... móvil (m-payment) en la nueva era normal. Diseño/metodología/enfoque El modelo de aceptación de la tecnología móvil (MTAM) se amplió a través de las actitudes, la confianza percibida, el riesgo percibido y la capacidad de innovación personal, con el apoyo gubernamental como moderador. Se recogió un...
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