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Keywords: Modelo de jerarquía de efectos
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 389–406.
Published: 09 February 2023
... estrategia de RSC de la marca. Originalidad El estudio avanza en la literatura sobre RSC y comportamiento del consumidor al ofrecer una perspectiva integrada del modelo de jerarquía de efectos (HOE) y la perspectiva de cohortes generacionales en la predicción de la intención de compra. 企业社会责任和品牌态度对购买意向的影响...
