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Keywords: Modelo de mediación-moderación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 258–277.
Published: 30 April 2025
... intentions Social media Quantitative study Mediation moderation model Influencers en redes sociales Recomendación Reconocimiento de marca Originalidad/valor percibido Experiencia del cliente Intenciones de compra Redes sociales Estudio cuantitativo Modelo de mediación-moderación 社交媒体影响...
