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Keywords: Modelos de aceptación de la información
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Journal Articles
Alberto Azuara-Grande, José Ramón Sarmiento-Guede, María García-de-Blanes-Sebastián, Daniel Corral-de-la-Mata
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–29.
Published: 13 April 2026
.... The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Electronic word-of-mouth Information acceptance models Purchase decision Museums Social media Boca a boca electrónico Modelos de aceptación de la información Decisión de compra Museos Redes...
