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Keywords: Motivadores
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 42–62.
Published: 24 April 2018
... investigación, examinadas a través de una encuesta auto-administrada online con 212 respuestas válidas. Resultados Los resultados muestran que: el canal offline es ligeramente percibido como más impulsivo que el online; los factores motivadores de la compra impulsiva online explican mejor este comportamiento...
