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Keywords: Motivators
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 42–62.
Published: 24 April 2018
... there is still no consensus in the literature about the definition of the concept (Amos et al., 2014), this review aims at offering a clear overview of its evolution. Internet Social networks Motivators Impulse buying Physical store Compra impulsiva Internet Tienda física Motivadores...
