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Keywords: Narrativas de consumo
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
... consumo existentes en la literatura y sugerir orientaciones para futuras investigaciones. Diseño/metodología/enfoque Este artículo revisa 25 estudios clave sobre narrativas de consumo y resalta sus contribuciones, métodos y hallazgos más relevantes. Resultados Teniendo en cuenta que en la investigación...
