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Keywords: Natural content
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–26.
Published: 11 May 2026
...Manoj Das; Kirti Goyal Purpose The purpose of this study is to investigate how natural content ( NC ) and regional product ( RP ) influence green consumption values and how it leads to brand trust ( BT ) through brand love ( BL ). This study also assesses whether anticipated pride ( AP ), a self...
