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Keywords: New normal era
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Journal Articles
Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 3–21.
Published: 10 January 2024
...Pick-Soon Ling; Xin-Jean Lim; Lim-Jin Wong; Kelvin Yong Ming Lee Purpose This study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era. Design/methodology/approach The mobile technology acceptance model...
