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Keywords: Novedad percibida
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–18.
Published: 15 April 2026
... publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Theory of planned behavior Perceived novelty Consumer confidence Generation Z eWOM Green apparel Purchase intention Teoría del comportamiento planificado Novedad percibida...
