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Keywords: Omnichannel retailing
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 63–82.
Published: 01 May 2018
... be seen at http://creativecommons.org/licences/by/4.0/legalcode Purchase intention Omnichannel retailing Moderating effect Interactive technology Physical clothing store Omnichannel customer Tecnología interactiva comercio omnicanal tienda física de ropa consumidor omnicanal...
