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Keywords: Online brand recognition
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Journal Articles
Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque, Hasliza Hassan
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 73–96.
Published: 24 February 2020
... grown as a whole worldwide (Israeli and Avery, 2017). Retailers need to adopt a different approach to remain competitive in the online market using online brand recognition (BR) tools amongst targeted online consumers. Thus, marketers should demonstrate increased intensity in fashion BR in an online...
