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Keywords: Online communities
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 403–424.
Published: 26 November 2020
...Mahmud Hassan; Rumman Hassan Purpose Waiting is associated with pain and stress that leads to frustration. However, consumer narratives may help cope with the stress associated with such waiting. This study aims to understand consumer waiting behaviours within online communities. Design/methodology...
