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Keywords: Online community
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 177–191.
Published: 14 May 2020
.... WOM is defined as all the information about products, services, establishments, businesses, etc., that can be shared between consumers (Brown et al., 2005). Online communities have gained importance in recent years thanks to the information generated in them, which has effects on the states...
