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Keywords: Online privacy concern
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–42.
Published: 19 May 2026
...Xi Song; Matthew Tingchi Liu; Vanessa Quintal; Yuyuan Kylie Lai Purpose Despite scholarly discussions of online privacy concern ( OPC ) in the digital information landscape, a notable trend is that users exhibit various non-statical privacy concerns and increasingly sophisticated coping behaviors...
