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Keywords: Online reviews
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Journal Articles
Spanish Journal of Marketing - ESIC 1–21.
Published: 09 June 2026
... of perceptions between smart and traditional hotels. This study addresses this gap by using comparative sentiment analysis on online reviews. The findings provide academics and practitioners with essential insights into the performance of smart hotels compared to their traditional counterparts...
Journal Articles
Spanish Journal of Marketing - ESIC (2026) 30 (3): 397–413.
Published: 02 September 2025
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Online reviews Fake reviews Prominent motives Self-determination theory...

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