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Keywords: Online surveys
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 29–45.
Published: 28 December 2020
... (Spain) and focussed only on one theme. Practical implications Firstly, it was found that data collection through mixed sequential modes substantially increases response rates in online surveys. This is particularly important as, in recent years, data collection through the internet has become almost...
