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Keywords: Organic food purchase intention
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 367–388.
Published: 11 July 2023
...访者的回答来自于代表印度人口的有机食品消费者。采用结构方程模型来分析数据并验证研究模型。 研究结果 本研究的结果将有助于从业者了解在不断增长的消费市场中导致有机食品购买意向的因素。这些知识将帮助他们制定营销和沟通策略, 以增加有机食品的消费。 原创性 本研究通过扩展TPB的因素, 即环境关注、便利性和信任, 并确定它们在发展有机食品购买意向中的作用, 从而推进了现有的关于有机食品消费的文献。 Sustainable consumption Organic food purchase intention Sustainability Environmental...
