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Keywords: Originalidad/valor hedónico
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 237–257.
Published: 08 April 2025
... transmisiones en vivo Intención de compra del consumidor Originalidad/valor utilitario Originalidad/valor hedónico Teoría SOR 直播购物 、消费者购买意图 、实用价值 、享乐价值 、SOR理论 In recent years, live streaming shopping has gained significant traction in China, originating in 2016 and taking center stage...
