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Keywords: PPM
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 345–362.
Published: 14 October 2022
... del pago por móvil. En concreto, la investigación amplía la teoría unificada de la aceptación y el uso de la tecnología (UTAUT) añadiendo el modelo push-pull-mooring (PPM) para mejorar el poder explicativo. Covid-19疫情期间消费者对移动支付的持续使用情况 目的 COVID-19疫情对消费者的支付方式产生了重大影响。本研究旨在通过研究移动支付的拉动（积极）因素和现金支付的推动（消极）因素...
