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Keywords: Pago móvil
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Journal Articles
Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad Khan
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 95–113.
Published: 28 May 2024
... user performance and encourage continued usage of mobile payment systems. Gamificación de WeChat: impacto del pago móvil en el boca a boca y la fidelidad del cliente Objetivo Este estudio investiga cómo la gamificación, específicamente la función de regalos culturales de WeChat, mejora la participación...
