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Keywords: Pago por móvil
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 3–21.
Published: 10 January 2024
... total de 245 respuestas válidas de usuarios malasios de pago por móvil mediante muestreo intencionado y se evaluó posteriormente mediante modelización de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM). Conclusiones La utilidad del móvil y la capacidad de innovación personal...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 345–362.
Published: 14 October 2022
..., the research extends the unified theory of acceptance and use of technology by adding the push–pull-mooring model to enhance the explanatory power. Uso continuado del pago por móvil por parte de los clientes durante la pandemia de COVID-19 Propósito La pandemia de COVID-19 ha afectado significativamente a la...
