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Keywords: Palabras clave Productos alimenticios locales
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
...术来检验该模型。 研究结果 尽管利己主义利益对购物意向有直接影响, 但利他主义利益的总影响要大得多。令人惊讶的是, 态度并不影响购物意向。这篇文章提供了有利于从更加全球化、社会化和可持续的角度消费当地产品的因素。 原创性 这篇文章提供了新的经验证据, 说明感知到的利益和个人限制对当地食品消费的影响。 纸张类型 – 研究论文 Palabras clave Productos alimenticios locales Teoría del comportamiento planificado Beneficios Limitaciones Mínimos...
