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Keywords: Parasocial relationship
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 188–206.
Published: 25 June 2024
... influencers Electronic word of mouth Parasocial relationship Instagram Purchase behavior 社交媒体影响者 、网络口碑 、准社会关系 、Instagram 购买行为 Influencers en redes sociales Boca a boca electrónico Relación parasocial Instagram Comportamiento de compra Social media influencers (SMIs) have...
