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Keywords: Participación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
... de ecoturismo y el papel de la utilidad percibida de la plataforma y el comportamiento de participación de los usuarios. El estudio también pretende determinar en qué medida la tipología del ecoturista modera la VCC. Metodología 420 usuarios de una plataforma digital de ecoturismo participaron en...
