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Keywords: Participation
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Journal Articles
How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
...Laura Hernández-López; Salvador Del Barrio-García; Maria Belen Prados-Peña Purpose This study aims to examine the process of value co-creation (VCC) on digital ecotourism platforms and the role of perceived platform usefulness and user participation behavior in that process. The study also seeks...
