Keywords: Pasión en social commerce
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Journal Articles
Spanish Journal of Marketing - ESIC (2018) 22 (1): 2–21.
Published: 14 May 2018
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Flow theory Customer retention Social commerce sPassion SOR model Teoría del flujo Social commerce Modelo SOR Pasión en social commerce Retención de...

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