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Keywords: Path analysis
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (2): 295–318.
Published: 09 August 2019
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Brand satisfaction Brand equity Path analysis Brand trust Mediation analysis Figure 1. Conceptual model of brand equity The second step in building brand equity...
