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Keywords: Patrocinio de famosos
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 117–136.
Published: 10 January 2023
... to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode . Mensajes de marca Patrocinio de famosos Contenido emocional y racional Instagram Marketing en redes sociales WOM Currently, the growing popularity...
