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Keywords: Penang Hill
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Journal Articles
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 282–311.
Published: 15 February 2021
... behaviour (Zailani et al., 2016 ; Hsieh et al., 2016). Satisfaction Tourism Theory of planned behaviour PLS-SEM Destination image Penang hill Drawing on the TPB, attitude is defined as individual’s favourable or unfavourable feelings associated towards...
