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Keywords: Perceived ease of use
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Journal Articles
Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary, Amir Zaib Abbasi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 178–201.
Published: 11 July 2023
...Oussama Saoula; Amjad Shamim; Norazah Mohd Suki; Munawar Javed Ahmad; Muhammad Farrukh Abid; Ataul Karim Patwary; Amir Zaib Abbasi Purpose This study aims to examine the impact of website design, reliability and perceived ease of use as an engagement motivational factors on customer e-trust and e...
