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Keywords: Physical store
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 42–62.
Published: 24 April 2018
... has the least impact. Originality/value This study compares the impulse buying phenomenon in both the physical store and the internet. Moreover, the influence of social networks on impulse buying is also explored. Carlos Orus can be contacted at: corus@unizar.es This research is focused...
