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Keywords: Physical store
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 42–62.
Published: 24 April 2018
... influential; Twitter has the least impact. Originality/value This study compares the impulse buying phenomenon in both the physical store and the internet. Moreover, the influence of social networks on impulse buying is also explored. Objetivo Este trabajo explora la compra por impulso en el sector de la...
