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Keywords: Plataformas de streaming
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 207–228.
Published: 04 July 2024
... la adopción de eWOM y su influencia en el consumo de música en plataformas de streaming. El estudio también propone un marco para la influencia de la eWOM en el consumo de productos. Metodología Los datos se recopilaron a través de un cuestionario electrónico con un total de 524 respuestas válidas...
