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Keywords: Positive emotions
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 142–166.
Published: 12 March 2025
... on positive emotions is established in traditional marketing, gaps remain in digital marketing, sales and tourism/hospitality, especially regarding BBT’s unique cognitive and resource-building effects on consumer engagement. Research limitations/implications This review’s focus on English-language, peer...
Includes: Supplementary data
