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Keywords: Postgraduate programs
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 247–262.
Published: 19 May 2020
...Rebeca Cordero-Gutiérrez; Eva Lahuerta-Otero Purpose The purpose of this study is to examine the different results and the level of success obtained with advertising campaigns developed on Facebook to promote postgraduate programs to create awareness and engagement. Design/methodology/approach...
