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Keywords: Privacy-personalisation paradox
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 3–19.
Published: 13 January 2023
... to explain consumer intentions to disclose information and includes eight RPs. In the following paragraphs, the RPs will be discussed and presented. Anthropomorphism Artificial intelligence (AI) Conversational agent Information disclosure Privacy calculus theory Privacy-personalisation paradox...
