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Keywords: Programas de postgrado
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 247–262.
Published: 19 May 2020
... Facebook para promover programas de postgrado que aumenten la notoriedad y la participación de los mismos. Diseño/método/enfoque Combinamos la técnica de análisis de envolvente de datos (DEA) para medir la eficiencia de la publicidad con la representación de escalado multidimensional (MDS), ofreciendo...
